timeline

1980s | 1990s | 2000s

1980s

• Fortune 500 marketing executives Mel Boyd and Joe Tamney found agency with client emphasis on textiles and home furnishings. (1980)
• Client base includes providers, DRGs, assisted living facilities and other national healthcare entities. (1981)
• BTC courts both regional and local businesses. A campaign with a local auto dealership ultimately leads to a long-term relationship with General Motors’ East Coast Cadillac dealer groups.
• Ray Cross joins the agency as a partner. (1982)

1990s

• BTC wins The Greenbrier as a client, merges with Resort Marketers, and launches what is to become its fast-growing Hospitality group.
• Agency launches Financial group, with a client base of banks, insurance companies and financial service providers.
• Debut of BTC Interactive group. (1996)
• Public Relations group formed, with emphasis on B2B client base. (1998)
• Agency launches Valley Forge Impressions, specializing in promotional products, advertising specialties and business gifts.

2000s

• Agency acquires Endeavor Group to broaden direct and internet marketing initiatives.
• Boyd Tamney Cross launches full-service interactive group, Smarty Click.
• Agency celebrates 30th anniversary. (2010)