Welcome New Clients

Tucker’s Point Hotel & Spa
BTC is creating promotional e-mails and other lead generation programs for Tucker’s Point Hotel & Spa, Bermuda’s first luxury hotel in 35 years. The target audience comprises top level executives, meeting planners, and other prospective guests of the luxury resort, scheduled to open spring 2009. Click here to read one of the attention-getting e-mails.

Attleboro Retirement Village Gets Turnkey Marketing Solution
To generate qualified leads while also reducing or eliminating costly collateral for Attleboro Retirement Village, BTC created and produced an affordable, full-color, customized magazine that is mailed to prospective residents of the senior living community in Langhorne, Pa. This turnkey solution has increased inquiries by allowing people to envision life at Attleboro as depicted in the pages of the magazine. Click here to view the magazine (PDF).

High-Quality, In-House TV Production Delivers Fast-Paced, Persuasive TV Spots
BTC recently tapped its in-house TV production capabilities to create TV spots for two of its clients. Eliminating the need for an outside producer saved the clients time and expense.

A popular 60s tune was featured as the music bed of the first 30-second spot, produced for the Valley Forge Convention and Visitors Bureau. The fast-paced spot showcases a variety of activities and attractions in and around the Valley Forge area. Viewers are directed to the bureau’s website where they can take advantage of a free gas offer. Watch the commercial here.

The second 30-second spot was developed for Martins Run to promote a new payment option offered at the senior living community in Media, Pa. It is being aired on Fox News Sunday with Chris Wallace as well as on various Comcast cable stations. Watch the commercial here

Hyatt Magazine Goes Online
BTC designed a mini-Website for the Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina to link visitors to the Hyatt’s custom magazine. BTC designed and wrote the full-color magazine showcasing the resort. It was mailed to former guests, as well as prospects. The online magazine helps the Hyatt’s story reach a large target universe at little cost. Click here to see the Hyatt Magazine online.

BTC PR Lands a 6-Page Feature for Cuba Libre Restaurant
BTC Public Relations initiated and arranged a comprehensive, six-page feature for Cuba Libre Restaurant & Rum Bar in the May/June issue of MAINLINE Magazine, a widely-read publication in the affluent western Philadelphia suburbs. The article spotlighted Cuba Libre Concept Chef Guillermo Pernot's newly renovated kitchen and several of his favorite Cuban recipes. Check it out here.

Hyatt Regency Chesapeake Bay Resort Passover Pitch Garners Press Hits Reaching 7 Million
BTC Public Relations initiated and placed a story about the Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina’s Passover Getaway positioning the resort as one of the few U.S. hotel destinations offering a kosher Passover vacation. PR efforts garnered press hits that reached more than 7 million readers in print and online media outlets such as ABC News Online, USA Today Online, Yahoo News Online, Chicago Tribune Online, Los Angeles Times Online, Miami Herald Online, Florida Sun –Sentinel Online, The Baltimore Examiner, The Palm Beach Post, The Pittsburgh Post-Gazette, The Columbus Dispatch, The Jewish Daily Forward, and more.